A Chat With January's Profile, Brendan Edgerton, vice president of direct marketing, Crutchfield Co. (Text & Audio)

CS: How many retail locations does Crutchfield have?
BE: There are two retail stores — one here in downtown Charlottesville and another over in Harrisonburg, Va. In addition to the two retail stores, the Web site came online in 1995.

CS: How do sales breakdown between the three channels?
BE: Catalog-generated sales are a little over 50 percent, and that represents about 45 percent of our order volume. So you can obviously see a higher AOV via that channel. The Web has grown to be the lion's share of inbound orders as an order-taking channel, but the catalog-generated sales are still hanging in there at about 50 percent.