A Chat With January's Profile, Brendan Edgerton, vice president of direct marketing, Crutchfield Co. (Text & Audio)
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Joe Keenan
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Internally, I enjoy my role in employee development. I've always enjoyed that role of being a teacher. Because so much of direct is kind of an apprenticeship, there are courses you can take, there are schools that you can go to get an integrated marketing degree, but I think there's nothing like on-the-job to bring you forward in this industry.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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