A Chat With January's Profile, Brendan Edgerton, vice president of direct marketing, Crutchfield Co. (Text & Audio)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
CS: What's been done at Crutchfield to offset the rising costs associated with mailing catalogs?
BE: If you'd asked me six to eight months ago, I was of the ilk, and I would share with our vendors, “We plan to mail through this. We're not going to make aggressive changes; there's not going to be a major tug on the wheel to the left or right of the road here.” We've been through these things before; we've been through four economic downturns. Fortunately with the strength of consumer electronics, the strength of our customer base, we've been able to rise from each of those downturns a stronger business on the back side.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 AllNext »
0 Comments
View Comments
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
Related Content
Comments