A Chat With January's Profile, Brendan Edgerton, vice president of direct marketing, Crutchfield Co. (Text & Audio)

CS: What's been done at Crutchfield to offset the rising costs associated with mailing catalogs?
BE: If you'd asked me six to eight months ago, I was of the ilk, and I would share with our vendors, “We plan to mail through this. We're not going to make aggressive changes; there's not going to be a major tug on the wheel to the left or right of the road here.” We've been through these things before; we've been through four economic downturns. Fortunately with the strength of consumer electronics, the strength of our customer base, we've been able to rise from each of those downturns a stronger business on the back side.