A Chat With January's Profile, Brendan Edgerton, vice president of direct marketing, Crutchfield Co. (Text & Audio)
CS: What's the best thing for you about working at Crutchfield?
BE: A company with still a healthy entrepreneurial spirit, good leadership, big enough to be established and credible and have the appropriate credentialing with our vendors, but small enough to be nimble and not reliant on large corporate boards or corporate debt in these tough economic times. Probably one of the things that I think is most unique about Crutchfield is that commitment to service both before the sale, during the sales cycle and after a customer has the product and is using it and enjoying it. I have not seen the commitment to supporting folks as they're making that decision in the consultative presales period to all the way through the use and enjoyment of the product anywhere else that's as evolved as it is here. Certainly a fallout from our core principles that are really focusing on customers’ expectations and delivering a very high level of courtesy, service and information to them.