A Chat With January's Profile, Brendan Edgerton, vice president of direct marketing, Crutchfield Co. (Text & Audio)

CS: And on the flip side, what do you enjoy least about the catalog/multichannel business?
BE: I think socializing with folks outside of the direct space, the power, the import, the impact of this … there's a lot of what I would call “lazy press,” that will identify that the print channel is no longer viable and they'll use certain metrics to sure up that assumption. Swimming upstream against that sensibility can be a frustration.