A Chat With January's Profile, Brendan Edgerton, vice president of direct marketing, Crutchfield Co. (Text & Audio)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
I love the idea that it's an instant gratification game. You don't have to figure out how your efforts are working. I would not be good in a world where I was hanging billboards on highways and trying to figure out the viewing ratio of drive-by or living with store intercept studies. I really enjoy the ability to execute a test, either online or in print immediately, and learn from your results. You need to kind of stay humble, because not everything is going to be a success, but then roll that back into a continuous improvement model. That's what's fun about direct — it's always, I think, moving forward and getting smarter as you go.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 AllNext »
0 Comments
View Comments
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
Related Content
Comments