A Chat With January's Profile, Brendan Edgerton, vice president of direct marketing, Crutchfield Co. (Text & Audio)

CS: What do you enjoy most about the catalog/multichannel industry?
BE: There's always an opportunity to learn something new. So even though we have some tried-and-true principles or best practices, the secret is the application of those to different business models. It's important to know when to lean forward and when to conserve in those different areas.