A Chat With January's Profile, Brendan Edgerton, vice president of direct marketing, Crutchfield Co. (Text & Audio)

CS: What month and year did you begin at Crutchfield?
BE: My anniversary will come up in December, so I'm just at that two-year mark here at Crutchfield.

CS: What kind of career path do you think you would've chosen if you hadn't gotten involved in the catalog/multichannel business?
BE: I was looking into editorial/copywriting, something where I could take those nascent skills as an English major and somebody who is interested in literature, and bring that over to an environment that was feasible from a business standpoint. I still have a passion for teaching and enjoy anything where I have an opportunity to work with folks either from an English as a second language standpoint or instruction in other areas. So there might have been something had I stayed in the academy, but I think I would've worked my way over into business one way or the other. It's funny, that first job was offered kind of as an 80 percent creative, 20 percent quantitative thing where I'd be using my skills to help write copy in support of the different catalog clients. And it ended up being heavy quantitative — circ management, metrics. So a little bit of a flip on the ratio that I got into, but it ended up working out just fine.