A Chat With January's Profile, Brendan Edgerton, vice president of direct marketing, Crutchfield Co. (Text & Audio)

And the quantitative side of me started to get attracted to that side of the business; I saw how well direct marketing worked. I got to work with companies there from Crate & Barrel to U.S. Committee for UNICEF, the Art Institute of Chicago, so a varied client base. That was the start. From there I moved over to Crate & Barrel and worked with them directly, went down to Atlanta to work at Benchmark Brands, which was a health care direct marketer, and then did a stint on the B-to-B side of the business out in Colorado with Corporate Express prior to coming over to Crutchfield. So I've always been in direct, but I've been in different verticals, as well as both the B-to-C and B-to-B side.