A Chat With January's Profile, Brendan Edgerton, vice president of direct marketing, Crutchfield Co. (Text & Audio)

CS: Has this demographic remained steady over the years? Any noticeable shifts?
BE: We're broadly starting to get a larger female demographic to work in that home side of the business. The car business I think tends to stay steady with the do-it-yourselfer, the enthusiast, the person that's willing to put that extra effort into an after-market solution. But the home category kind of moves with the price point of the new products that are available, and as you move into categories like gaming or other peripherals that are designed to work with central storage systems and things like that, you definitely get into a higher and higher end demographic for the home audio and home theater side of the business.