A Chat With Harvey Dean, president/CEO, Pitsco

So I gave them the money to do this profile, and they learned all these things. Mostly it was done on the phone, although they did mail a survey to an industrial arts teachers’ group. After they found out a lot of things about our customers, they laid out my catalog. The first catalog they did for us was really great. It was about four years after they had been doing our catalog that we saw a tremendous uptick in our sales nationally. I’d say this was 1981 or 1982.