A Chat With Harvey Dean, president/CEO, Pitsco

CS: What’s your biggest business challenge in 2005, and how do you plan to resolve it?
Dean: Our ability to communicate our systemic solutions so school districts and administrators will understand the success they can have with them. We have research data from 10 different studies we’ve done. We have conferences. All of that helps our sales force. But it’s a big country, and we’re a little company. It’s part of that conundrum: How do you best communicate a solution like ours?