A Chat With Harvey Dean, president/CEO, Pitsco

CS: How did you change how you did business after 1984?
Dean: I think it was a refocus on innovation. We changed our byline from “Fast, Friendly Service” to “Innovative Education.” I really refocused on the fact that we were the only company in this field trying to help teachers with new technology and new products to engage children. In 1985, a change occurred to rename industrial arts to technology education. Using innovative education as our byline allowed us to develop a lot of new products, as we still do today.