A Chat With Dyan Eagles, founder and president, DharmaCrafts

CS: Tell me more about how the catalog got started.
Eagles: It turned from a little flier in Harvard Square to a small brochure. My Zen master published a book, and I learned how to make meditation pillows. So including the pants, I now had three products. I made a little brochure. At that time we didn’t rent mailing lists, but I advertised in Yoga Journal, New Age Magazine and East West Journal. That was how we began to build our mailing list, our housefile, by sending the brochure to people who requested it from our print ads. As I would get new products, the book just got bigger and bigger.