A Chat With Dyan Eagles, founder and president, DharmaCrafts

In our case it was crystals and New Age things. We could’ve slipped them into our catalog and made a little extra money that way. But in the long run I think it would’ve damaged our reputation with our core customers. I think that’s one of the keys.

Have a business plan. I didn’t have one when I started. I didn’t have one until maybe 10 years ago. It’s so much easier to operate with a plan. You know where you are, even if things aren’t working out, you can adjust. It’s just basic business 101.