A Chat With Dyan Eagles, founder and president, DharmaCrafts

The other thing is that my employees like it here. It makes me feel good that people are happy when they come into work. That they’re growing and able to try new things in their jobs. That makes me feel pretty successful.

CS: If a new cataloger asked you to name the keys to success in this business, what would you say?
Eagles: First — and this will sound so trite — be passionate about what you’re doing, because that passion is what will carry you through the rough times. Think about what you want to be and what you want the company to be. Stick to that vision if you think it’s the right one. There’s always the tempation to dilute your brand with new things or something trendy, but stick to what you know will build you up.