A Chat With Dyan Eagles, founder and president, DharmaCrafts

Our newest challenge is growing the catalog, and that means growing the housefile. That means finding new names, turning our one-time buyers into two-time buyers and financing further growth. We started to work with someone in the industry about a year ago as far as circulation goes. We started to use the co-op databases for the first time to get new names. Prior to that we just used targeted lists.That’s what we’re doing now, and we’re trying to do that in a very planned, well-thought out way so we don’t kill the company.