A Chat With Dennis Garvey, chief operating officer, U.S. Cavalry

DG: The biggest challenge revolved around the fact that going through that bankruptcy process, you lose a lot of people. And the resources weren’t there during that period to keep up things like mailing lists and all the background things to be able to cost effectively mail the catalog and get it out to the right people. Across the board, it was a rebuilding experience. Getting our mailing list squared away, getting our customer profile organized so we could mail effectively. That was the biggest challenge with the catalog. We’ve always had a very outstanding art department and group here that was capable of putting together a first class catalog. The main problem was redeveloping and rejuvenating our mailing list.