A Chat With David Isham, president/CEO, National Roper’s Supply

In the fall of 1994, we sent out our first catalog, which was black and white and 48 pages. We printed 14,000 of them, that was the minimum I could get printed for a reasonable price. I couldn’t fathom to whom I was going to send the. Every person who asked for the catalog, I wrote down their names and put them in a shoe box. So we had a few thousands names, but that was it. As soon as I put “call for our free catalog” in the ads, the phone just rang off the wall. I felt like I was on to something. We started growing the catalog from there.