A Chat With David Isham, president/CEO, National Roper’s Supply

I knew that I had one of the greatest stores in the country for the active cowboy, but the name David’s Western Store didn’t conjure images of greatness. People would just envision a little, mom-and-pop, small-town western store. So I had to come up with a name that represents who I am. It was one of those middle of the night things: I’d call the mail order side of the company National Roper’s Supply. That name would instantly tell the customer what we’re all about. “If they’re National Roper’s Supply and I’m a roper, they’ve got to have what I need.”