A Chat With David Isham, president/CEO, National Roper’s Supply

The name of my store was David’s Western Store. That name worked because I grew up in Decatur and everyone knew me. Having David’s Western Store meant a lot in Decatur. I would run these ads in Pro Rodeo Sports newspaper and equine newspapers across the country, and the ad read “David’s Western Store, Call us for whatever you need. Boots, hats, you name it.” But I always knew that the typical person reading that ad wouldn’t be able to envision exactly what we were.