A Chat With David Isham, president/CEO, National Roper’s Supply

When I was 24, the little western store that had existed for 15 years in Decatur went up for sale. It was owned by the parents of some friends of mine. I was able to buy that little retail store. I moved it to a larger location that we redid in Decatur. It was a really big retail store in a pretty small town. It had and continued to develop a great saddle, tack and rope department within the store, because that’s where my interests were. People that would come through my store from out of town would always say, “I wish we had something like this in my hometown.” I knew from being in the industry that there wasn’t anything like my store in most parts of the country. So I started running mail order ads.