A Chat With David Isham, president/CEO, National Roper’s Supply

I just can’t stress how important that is to build your brand. I look at all these catalogs, and so many companies have multiple brands and things get lost. We try to keep our customer tied to the NRS family. I’m very visible in the company and the catalog. All of our models are employees or active ropers. They’re normal people. And of our customers know this because they seem them at events. People stop me at rodeos because they recognize me from the catalog.