A Chat With David Isham, president/CEO, National Roper’s Supply

CS: What sets your company apart from others?
Isham: You’re not involved with horses very long before you start you realize you need to be a better horseman. You’re always learning if you want to be successful, especially in competition. When a customer walks into a tack store, he comes with a problem. I think for business, one of my favorite books is called “Raving Fans.” (Ed. note: “Raving Fans: A Revolutionary Approach To Customer Service,” by Ken Blanchard, Sheldon Bowles.) Step Two in that book is: “Find out what your customer really needs.” Everything in our catalog our customers can buy anywhere else. We have very few exclusive products. So we want to be a company that helps you become a better horseman.