A Chat With David Isham, president/CEO, National Roper’s Supply

CS: What was your biggest challenge in the first few years with the catalog.
Isham: I owned my retail stores, so I was the head of the company. I searched out every product, wrote every piece of copy and shot every image in the book. It’s hard to get out and grow your company when you’re bogged down with the operational details. That was a big challenge.