A Chat With David Isham, president/CEO, National Roper’s Supply

This was at the same time that digital photography was just starting out. The nicest digital camera on the market was a 2.1 megapixel model. I decided that I was just going to shoot this stuff myself. I bought an off-the-shelf 2 megapixel camera. I went to a few seminars, and they were recommending these $25,000 cameras. I said, “That’s hogwash! It’s just saddles and tack. I’m not spending $25,000 to take pictures of that.” So I bought this typical digital camera and a little bitty light set and started taking pictures myself. My pictures were outstanding, because I knew what they needed to look like.