A Chat With David Isham, president/CEO, National Roper’s Supply

So I began the process of putting together my own staff to produce my own catalogs. The first thing I changed was the photography. They hired a photographer to come in and shoot stuff. And doggone, they’d just shoot hundreds of pictures two states away at this agency. I’d ship product out there, and I’d get pictures back. But when a photographer doesn’t know anything about saddles, tack and ropes, and you send him a bridle for a horse and he’s likely to hang it upside down and shoot a picture of it. So we’d shoot just tons of pictures, and it was costing me a fortune. I’d have to tell him what was wrong with them, and he’d reshoot them.