A Chat With David Isham, president/CEO, National Roper’s Supply

CS: It’s interesting that change has been made as a result of your presence in the industry.
Isham: Well, it’s a relatively small industry. The equine and western world is a big world, and everybody has had the desire to ride a horse. But our customer is very serious about it. The clothing, boots and hats that we sell mail order aren’t really outfit western wear. We’re selling stuff that guys use everyday. It’s their life. Western wear for us is just a part of life, not just because a company is throwing a barbeque on Friday night.