A Chat With David Isham, president/CEO, National Roper’s Supply

Needless to say, we’re very confident of the products we ship. Ropes are our business, and we have extremely few returns on ropes. I feel we actually changed the culture out there. When a guy walks into a store now, he doesn’t feel like he has to swing the ropes. He now feels that as long as it’s coiled, it’s going to work just fine for him.