A Chat With David Isham, president/CEO, National Roper’s Supply

Those first couple of years, it’s all about who you’re going to mail the catalog to. When you talk about a successful list delivering a 1 percent response rate, that’s really tough to start and grow a business with. Becoming the official catalog for these team ropers, being a part of one of the fastest-growing equine sports in the country, as well as being a part of this growth industry, we were just in the right place at the right time. We were able to achieve much greater response rates.