A Chat With David Isham, president/CEO, National Roper’s Supply

This association was growing at the same time my catalog was, and one of the smartest things I did was to approach the association about being it official catalog. We’re now in our 10th year as the official catalog for the USTRA. What that did was give me exclusive access within the industry to the mailing list for active ropers in the United States. Plus at all of their high-profile events around the country, I was a corporate sponsor. We also got premium exhibit space at the finals rodeo. That really helped us instantly to become the source for ropers across the country.