A Chat With David Isham, president/CEO, National Roper’s Supply

So the guy who ran that campaign for them gave me a call and said, “I think I can help you with your catalog.” I hired him to help create an image for the catalog as well as a consistent marketing campaign. For the next two years, his staff produced my catalog.

At that same time, there was an association of cowboys growing in the country called the U.S. Team Roper’s Association.The USTRA has a database of over 80,000 active competing ropers across the country. They put on huge roping events. To put it in perspective, the finals are in Oklahoma City each year in October, and more than 6,000 guys compete. There’s about $4 million in prize money given away in only eight days. Guys that rope for a hobby are roping for prize money. The USTRA handicaps every roper in the country. The biggest groups of ropers are the beginner-type ropers, the hobbyist ropers.