A Chat with Steve Singer, president, Hartford York

maintain profitability.

CS: As I mentioned, the reason I contacted you is because Hartford York made our top 200 list this year. We base that on catalog housefile growth rate from 2004 to 2005. To what do you attribute that growth?

Singer: We definitely experienced a lot of growth last year. That was a deliberate decision that I made. We had our infrastructure and operations in place. We thought we had a good understanding of who our core clientele was and what it was they wanted. And so we increased circulation dramatically. The plan this year is to maintain circulation steadily against last year and increase profitability. In 2007, we're looking forward to substantial circulation increase again.