A Chat with Steve Singer, president, Hartford York

CS: Is that something you've continued?

Singer: I actually discontinued it in the fourth quarter of last year.

CS: What was the impact on returns?

Singer: It was difficult to quantify. The data from the company before I owned it was a small sample, so results were sort of inconclusive. But I was satisfied anecdotally that the measuring device was of great benefit as we were starting up with our core clientele and developing our housefile. I discontinued it in the fourth quarter realizing that the 50,000 to 60,000 guys we had done business with had received many of them over the past few years, and it was wasteful to continue to send it. During the fall, I didn't see any appreciable increase in the number of returns due to sizing. I'm fairly confident that the device served us well in the initial stages.