A Chat with Paulette Jarvey, Owner and President, Hot Off The P

Catalog Success: What sets your company apart from others?

Jarvey: Hot Off The Press has two really key competitive advantages. First of all, we know our customer—and we develop product to suit her needs (even before she knows what her needs are!). We know our customer is a busy woman who wants great-looking scrapbooks, but doesn't have the time or inclination to search all over town for the newest supplies. Second, we make top-quality, color-coordinating products—all of which are developed under the watchful eye of our product development and quality control. We have the capacity through our product development team, graphics department and close relationship to our printer (who's just a few miles away from us) to create papers and embellishments that coordinate—and for a scrapbooker, that's a big deal. After all, she's creating handmade keepsakes that she plans to pass down to future generations—quality is very important, but so are ideas and creativity.