A Chat with Paulette Jarvey, Owner and President, Hot Off The P

Catalog Success: Had you any experience in cataloging?

Jarvey: None except for having our standard trade product catalog. Certainly the catalog terminology like "squinches" was new, as was the idea of sourcing and seeding names. But we did our homework! We worked with Lois Boyle (through Jack Schmid & Associates catalog consultants) before getting systems in place like fulfillment and customer service.