A Chat with Paulette Jarvey, Owner and President, Hot Off The P

Catalog Success: What is your primary merchandise?

Jarvey: Supplies for scrapbooking: patterned papers, kits, embellishments and idea books.

Catalog Success: Number of SKUS?

Jarvey: 1,100 per issue

Catalog Success: What are your primary customer demographics?

Jarvey: Women who are passionate about scrapbooking, cardmaking and papercrafting. Our customer is usually college-educated with a job and family and a healthy disposable income.