A Chat with Paulette Jarvey, Owner and President, Hot Off The P

Catalog Success: What about the business appeals to you?

Jarvey: The challenges and the results! I love seeing how we can make each book better, and the game of what to leave in and what to take out, where to put this product and how to show that one. Of course, I also love poring over the latest book to see how things did and whether the hunch I had about that new product played out.