A Chat with Paulette Jarvey, Owner and President, Hot Off The P

I'd have to say another key to success is the talented team here at HOTP. We have a dedicated Paper Wishes buyer, amazing graphic designers, and people who feel personally vested in the success of the catalog. It's great to work with such talented and creative people every day.

A third key to success is the variety of new product. Because scrapbooking is a fashion-based industry, it's important to the consumer to have new and exciting product all the time. HOTP creates new product three times each year, so we always have something new—and our vendors are great about showing us the newest things first.