A Chat with June’s Profile, David Lorsch, founder, president and CEO, DBL Distributing Inc.

CS: What about the business appeals to you?
Lorsch: This is what I do. This is how I make a living. I am consumer electronics. I love the business. I have been making a living in it since I was 15 years old. Everything about it appeals to me. I’m very passionate. It’s been very good to me.

CS: What is your biggest challenge right now?
Lorsch: Diversifying marketing communication. With 17,000 SKUs and some rapidly changes prices in some of our product categories, it’s very difficult to keep the catalog current. It’s always been a challenge, but there’s a lot more price volatility today in some categories.