A Chat with June’s Profile, David Lorsch, founder, president and CEO, DBL Distributing Inc.

CS: What is your primary merchandise?
Lorsch:Consumer electronics is the catchall category. We’re into digital cameras and camcorders, GPS, two-way mobile radios, telephones and audio. We’re also reverting back to our roots in accessories. I can make the dealer a profit with attachment selling.

CS: What is the number of SKUs?
Lorsch: 17,000.