A Chat with June’s Profile, David Lorsch, founder, president and CEO, DBL Distributing Inc.

The key in all these things is not that you make a mistake; it’s how did you respond and react to the error. You hope everyday you make good decisions most of the time and react very quickly to the bad decisions and minimize the damage.

CS: What do you do to keep things fun at DBL?
Lorsch: We have barbecues every month if we make our sales quota. We have DBL Wars (like Star Wars) and other sales competitions where we split into teams.