A Chat with June’s Profile, David Lorsch, founder, president and CEO, DBL Distributing Inc.

CS: What was the biggest mistake you ever made in the business and how did you recover?
Lorsch: One time we printed our catalog without pricing for our dealers so they can have a counter copy and show it to a customer. We made a custom copy and the DBL logo was supposed to be stripped but it hadn’t been stripped off three pages. A dealer said he couldn’t use it. I had to refund $15,000 to $20,000. That was about 10 years ago. We stopped doing custom jobs.