A Chat with June’s Profile, David Lorsch, founder, president and CEO, DBL Distributing Inc.

We kept adding pages, now we’re scrutinizing. It had grown a little bit without scrutiny. The products are being scrutinized a lot harder and the product mixes are being tightened up. We’re taking out items that are unneeded.

We’re not mailing millions of copies. We’re mailing a hundred thousand copies to a very targeted market and it’s a significant return on investment.