A Chat with July’s Profile, Howard Flax, CEO, FLAX art & design

The catalog took on more structure; the product groups were more thematically oriented or departmentalized. So there was a more logical feel as one went through the book.

The catalog is typically 56 pages. The amount of catalogs we do each year varies, but recently it has been about five. We do one big holiday catalog with three different covers for every drop. There is a mix of house and prospect in each of the drops.