A Chat with July’s Profile, Howard Flax, CEO, FLAX art & design

CS: What about the business appeals to you?
HF: The creative process of putting a catalog together, and managing the various initiatives that push the company forward.

CS: What is your current biggest business challenge and how do you plan to resolve it?
HF: Increasing the level of self-sustaining business generated by the Web site. We’ve entered into new relationships to expand PPC revenue; a new data feed is improving sales results in shopping search engines; we’ve begun targeted e-mail marketing and we’ve taken a more hands-on approach with the affiliate program.