A Chat with July’s Profile, Howard Flax, CEO, FLAX art & design
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CS: What are the number SKUs?
HF: Catalog 600, Web site 3,000.
CS: What is the current number of employees at the company?
HF: 70.
CS: What was your biggest initial challenge?
HF: Finding that balance between the product offerings and markets into which we mailed. It’s a constant challenge. We’re always trying to have consistent and strong metrics to put forth the merchandise that the customers are looking for.
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