A Chat with John Economaki, Founder and President, Bridge City Tool Works

Woodworkers as a group are wonderful people. They're honest, they're just great people. I think they might just be the last group of honest people on the planet. One character trait that they have, though, is this pragmatism. They're overly pragmatic. And here we are with these tools that are so nice, that some people initially at first are afraid to use them. So in that regard, we're an anachronism. That's a marketing barrier that has to be brought down. For younger people, too, they say, "Well I can get a tri-square at a flea market for $3, and you're charging $80." I say, "I know. Our tools aren't for everybody. You either recognize the quality that we provide or you don't." I'm not going to have that argument.