A Chat with John Economaki, Founder and President, Br

CS: What goals do you have for the catalog now? What will you do to get there?

JE: We really have to redo our Web site. It's old, and we're missing many opportunities. The day is coming when we will cease using snail mail as our primary marketing medium. Our biggest change will be a more comprehensive effort to educate, which fuels the demand curve. We certainly have no visions of grandeur, which is likely the healthiest way to grow this business.