A Chat with John Economaki, Founder and President, Br

Being fair with people. We've always tried to behave. One of the big problems I had with the bank is that here we are; we've got this world-class product and then on a business level, we weren't able to behave in a world-class fashion with our customers. Part of that came from being undercapitalized, but I just think that if you're fair and honest and straightforward and [communicate] in a manner that's consistent with what you do, that's a positive thing.